About Us – Twirly Threads

DESI ROOTS, GLOBAL WINGS 💖

SHIPPING PAN INDIA 🇮🇳

A KID'S CLOTHING AND CUTENESS OVERLOAD STORE👚

Twirly Threads

At Twirly Threads, we believe childhood should be full of laughter, play, and twirls — without the worry of scratchy fabrics or uncomfortable fits.

The idea for our brand was born out of a mother’s simple yet powerful wish: to dress her child in clothes that not only looked beautiful, but also felt just as comfortable. When she struggled to find kids’ Indian ethnic wear that was gentle on the skin, thoughtfully designed, and truly child-friendly, she decided to create it herself. And so, Twirly Threads was born — stitched with love, strengthened with grit, and inspired by the joy of every little smile. Our collections are crafted with soft, breathable fabrics, kid-friendly designs, and modern yet traditional styles that let your little ones move, play, and shine with ease. Each piece is made with care, so your child feels as good as they look — whether it’s for a family wedding, a festival, or simply a day worth celebrating.

Twirly Threads is more than a brand; it’s a heartfelt promise from one parent to another: that you’ll find only the best for your little one here. Because we know what matters most — comfort, quality, and a touch of magic in every outfit. Over the past year, we’ve had the joy of dressing countless little stars, and our journey is only just beginning. With passion, love, and the belief that kids deserve clothing that celebrates their innocence and energy, we’re here to keep twirling forward — and we’d love for you to be part of it. Dress your little star in Twirly Threads — where tradition twirls with comfort.

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